Tools to Check Website SEO Score

An SEO score is a numerical rating that ranges from 0 to 100 and indicates how well a website follows the best SEO practices.

You can check your SEO score by running it through an SEO score tool like Ahrefs or Semrush.

This score is based on several factors, including website structure, content quality, backlink profile, mobile-friendliness, and much more.

A higher SEO score indicates that a website is more likely to rank higher on SERPs.

An ideal SEO score typically ranges between 80 and 100, indicating that your website has excellent technical SEO, content, UX, and mobile usability.

While some SEO specialists suggest aiming for a score of 85 or above, others consider a score in the 70s to be satisfactory.

Moving on, here’s how you can check your website’s SEO score.

One of the most popular SEO tools, Google Analytics is a great platform to fulfill all your SEO needs.

Even though you won’t get an SEO score with Analytics, it will still help you to measure and analyze your website’s performance.

With Google Analytics, you can track your organic search traffic, bounce rate, average session duration, and conversation rate.

Google Search Console is a powerful tool that provides valuable insights into your website’s performance on Google search results, including the number of clicks, impressions, and click-through rate (CTR) for your website’s pages and keywords.

Additionally, it allows you to identify and fix any issues that may be affecting your website’s rankings, such as crawl errors, security issues, and mobile usability problems.

One of the most comprehensive tools to optimize your website for Bing, Bing webmaster gives you a detailed analysis of your website’s performance and SEO.

Apart from the number of clicks, impressions, and click-through rate (CTR) for your website’s pages and keywords, it allows you to identify and fix any issues that may be affecting your website’s rankings, such as crawl errors, security issues, and mobile usability problems.

Additionally, it also offers keyword research tools, site mapping, and SEO reports.

Google Trends is a free tool that helps you analyze the popularity of specific keywords and phrases.

Using this, website owners can better tailor their content to their target audience and improve their SEO score.

It also allows users to see the search volume trends of specific keywords over time and compare the popularity of different search terms.

Additionally, it can help identify geographical areas where a particular search term is more popular, which can be useful for local SEO.

Another popular SEO score checker tool is Ahrefs.

Other than determining your website’s SEO score, Ahrefs lets you run a comprehensive site audit that catches faulty pages and other technical errors present in your website.

So, you can not only check what’s your current SEO score, but also how you can improve it.

Further, Ahrefs is a great tool for backlink analysis, keyword research, and competitor analysis.

Semrush offers a variety of features, including keyword research, site audits, backlink analysis, and competitor analysis.

These features can help website owners identify technical issues, optimize their content, and stay ahead of their competition.

Also, it helps you with your other digital marketing prospects like social media and email marketing.

Woorank is an all-in-one digital marketing tool that gives an SEO score and helps you find crawling and technical SEO issues.

It gives you a detailed website analysis report that covers various aspects of website optimization, including mobile optimization, SEO, usability, and security.

So, you can focus on improving your website’s SEO score.

Screaming Frog crawls websites and provides you with the valuable insights into your website’s technical SEO performance.

It allows you to identify technical issues that may be affecting your website’s rankings in search engine results pages (SERPs) such as broken links, missing meta descriptions, and duplicate content.

Added to this, you also get detailed information on page titles, headers, URLs, subdomains, and internal links.

Neil Patel’s SEO Analyzer suggests actionable recommendations to improve your website’s SEO score, including optimizing your content for relevant keywords, fixing broken links, and website’s loading speed.

Additionally, the tool allows you to analyze your competition’s SEO strategies, keeping you ahead in your market niche.

If you’re looking to improve your website’s SEO score, Yoast SEO is a great tool to consider.

It provides suggestions on optimizing your website’s meta descriptions and focus keywords, as well as analyzing your website structure for areas of improvement.

One of the best features of Yoast SEO is its color-coded light system, which lets you know whether a page is optimized for search engines or not.

Plus, the tool provides actionable recommendations for how to improve each page’s SEO score.

Here are the four main factors that impact your SEO Score.

A. Technical SEO

As the name suggests, technical SEO includes a website’s technical aspects that enhance its search engine ranking and visibility.

It involves optimizing the website’s structure, speed, indexing, and other technical components to ensure that search engine crawlers can easily crawl and index the site’s pages.

Also, broken internal or external links on your site can have a negative impact on your SEO and cause a drop in rankings.

Luckily, there are tools like SEO checker that can provide an analysis report of your site’s SEO and assist you in identifying and resolving any link-related issues that may be hindering your website’s performance.

Additionally, it also involves ensuring that the website is mobile-friendly, has a secure HTTPS connection, and is accessible to users with disabilities.

An SEO professional can help you optimize your website for technical SEO.

B. Website Content

Website content is a critical factor that affects the SEO score of a website.

High-quality content that is relevant, informative, and engaging can help to improve a website’s search engine ranking and visibility.

Here are some ways in which website content affects SEO score:

• By including relevant keywords in the content.
• Keeping your content fresh and updated.
• Creating high-quality content that engages users, such as blog posts, infographics, and videos.
• Adding meta tags so search engines can easily identify what your website pages are all about.

C. Backlinks

Building a strong backlink profile is one of the best ways to boost your SEO score.

D. User Experience

User experience affects SEO score by providing users with a seamless, engaging, and informative experience on the website, which leads to longer dwell time and lower bounce rates.

In layman’s terms, it means by improving your website structure, you make it easier for the viewer to navigate your site.

This makes them stay longer and, in turn, improves your rankability on search engines.

E. Social Signals

When it comes to improving your site’s rankings on search results, social signals can have a big impact.

While they may not directly affect your SEO score, social signals indicate that people find your content valuable and are willing to share it on social sharing sites.

This can lead to natural backlinks to your website, which can ultimately improve your SEO score.