What is Anchor Text?

Anchor text is the clickable and visible text in link form which points to another URL within the same website or to the different sites.

More importantly, it plays a remarkable role in content marketing strategy.

It’s also very essential in SEO while setting up a hyperlink text to ensure you have link relevancy, which means that the page you are linking to is related to your page.

If anchor text is highly relevant, then chances are for website traffic enhancement.

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Generally, it indicates the clickable blue colour underlined text pointing to a web address or document.

Although, you can change this web standard color of these blue displayed hyperlinks which appear in the content through HTML or CSS code.

There are 5 different types of anchors: Branded anchor, Generic anchor, Image anchor, Exact match anchor, Partial match anchor.

So, without more further definitions, below are some of the variations that you can consider in search engine optimization;

These anchor tags use the brand name as text.

These below anchors indicate a call to action.

Alt-text is the anchor for an image. Any link placed on an image indicates it.

These texts focus/target keyword as the anchor. Below example states exact match anchor;

It uses keyword variations as anchor, i.e. adding words before and after the primary keyword phrase. Below example describes it better;

• Keep clickable variables relevant to your content.
• Use a low keyword density.
• Avoid linking to spam sites.
• Avoid keyword-rich anchors in internal linking.
• The right distribution of its placement.
• Write relevant guest posts.

Anchor text in SEO plays an important role in the SERPs ranking algorithm. Through this article, I recommends below scenario for it’s optimization.

Many experts used to tell that having a link on generic match should be continued more in comparison to exact match anchors.

Whereas others, like me, love to share that producing backlinks with mixture of these above all sorts of anchors which guarantees the safe side.

Well, I hope this guide helped you to understand it in detail. So, guys, do use more different types of it’s and with surrounding words as well.

If you consider these points, your SEO strategy for anchor optimization will get better enough to enhance your SERPs ranking.